Convention and Vistors Bureau

Economic & Community Development – Visit Oxnard

Visit Oxnard (previously Oxnard Convention & Visitors Bureau) is the destination marketing organization working hand-in-hand with the City of Oxnard and its hotels, transportation entities, restaurants, retailers, attractions, historic districts and more. Visit Oxnard is an independent, public non-profit 501 (c) (4) organization funded by a 1.5 percent tourism assessment charged by area hotels with 51+ rooms as well as a yearly contracted amount from the City of Oxnard.

Mission: To promote and market Oxnard as a premier leisure and business travel destination, bringing significant economic and social benefits to our community.

Brand Promise: Oxnard is a destination that offers value to those seeking experiences in family, cultural, outdoor adventure and group travel.

Values: Inclusivity, diversity and representation in marketing. Sensitivity to locals and residents. Follow through with our brand promise, ensuring that our brand is truthful and accurate in its messaging. Support to local retail and hospitality businesses. Build, maintain and grow a positive working relationship with local stakeholders and government officials.

In 2018, the Oxnard Convention & Visitors Bureau was transformed into Visit Oxnard. The new name is a result of a strategic rebranding initiative designed to more closely mirror the growth and transformation of our organization, community, and industry. Visit Oxnard leads the long-term strategy for attracting overnight visitation through a number of initiatives, including: advertising, distribution of promotional and collateral material, direct sales, media relations and press trips, content development, online engagement, participation in tradeshows and marketplaces, travel trade, industry relations and community relations, and other hospitality functions.

Travel matters, and tourism plays a crucial role in Ventura County’s regional economy. The “California Travel Impacts” report, prepared for Visit California by Dean Runyan Associates, shows visitor spending reached $1.8 billion, a $33.8 million boost from 2018, and supported 17,050 jobs in Ventura County. Continued growth highlights how important tourism is to the region and California’s economy. Locally in Oxnard, visitor spending generated $5.5 million in transient occupancy tax in 2019, up from $3.3 million in 2011, providing a stream of revenue in Oxnard to fund the community’s way of life including support of essential programs, such as public safety, infrastructure and parks.

In addition to being governed by a Board of Directors, made up of a diverse group of professionals with expertise from various sectors of the tourism and hospitality industries, Visit Oxnard is made up of a team of marketing, sales and administrative professionals whose goals are to: 1) Increase overnight stays and visitation during off-season; 2) Heighten the destination profile as perceived by residents and visitors; and 3) Increase online audience across social and digital platforms.

Still have questions about what kind of work is done by the team at Visit Oxnard? Read more here.

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